What we learn building automations, dashboards, and systems for our clients.
GTM, Meta Pixel and LinkedIn Insight were already running on the site. The task was to add GA4 without breaking any of them. Verification found a scary 503 — that turned out to be the test tool lying.
An event_id that survives client and server, exclusive attribution per channel, and CTWA with zero browser cookies. How CAPI, GTM and CRM fit into a single tracking system.
It's not about generating code faster. It's memory that survives between sessions, auditing before touching production, and the discipline of never letting hardening decide a business rule on its own.
Two clients each fixed half of the same silent-failure bug — and a third one still had it intact four months later. That became a single pattern, shipped to production with zero errors.
Every client of ours gets a subdomain with a timeline of everything we ship — real, auditable and in their own words. Why transparency became our default.
How an agency operates N Google Ads accounts with one MCC, 1 token and 1 OAuth — and why plugging in a new client is a single line.
Three entry doors, four steps in the engine, two destinations — and the retry that leaves no lead behind. The complete attribution mechanics.
AI does the volume — 70% of a SaaS. The decisions you can't undo stay yours. The method behind a real multi-tenant SaaS in production.
dataLayer, tags, triggers, regex and server-side tracking with CAPI. AI solves the GTM mechanics — you keep the strategy and the validation.
Vexo lost 83.6% of its leadgens silently for 3 days. Here's that story plus four more pitfalls from running PostepTrack across 4 clients.
We run the same architecture across 4 clients. Each one isolated. The decision NOT to go multi-tenant — and when we do.
AI generates the scaffold in minutes. But who owns the code afterward? The answer defines your entire workflow.
What changes when your software stops serving one client and starts serving many — multi-tenancy, RLS, and the decisions you can't undo.
The glue that connects every tool in the operation — without writing a server, without paying per execution.
Why most agencies are losing 30–40% of their conversion data — and how to fix it.
The system we use to never lose context between projects — and how you can build your own.
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